Value Innovation is the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company. The concept of Value Innovation is developed by W. Chan Kim and Renée Mauborgne and is the cornerstone of market-creating strategy. Because value to buyers comes from the offering’s utility minus its price, and because value to the company is generated from the offering’s price minus its cost, value innovation is achieved only when the whole system of utility, price, and cost is aligned.
|A redução de custos é feita eliminando e reduzindo os fatores decorrentes da concorrência de um setor.|
|O valor do comprador é aumentado pela elevação e criação de elementos que o setor nunca ofereceu.|
© Chan Kim & Renée Mauborgne. All rights reserved.
Rompa com o equilíbrio entre valor e custo respondendo às seguintes perguntas:
Get Blue Ocean Shift to learn the ins and outs of how to put this tool in practice. Try for free our Blue Ocean Studio™, an online collaborative workspace for applying the blue ocean tools in practice so you can get started today.
Para obter mais artigos sobre essa ferramenta,
PESQUISE NA BIBLIOTECA VIRTUAL
Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. In their 2017 New York Times bestselling book, Blue Ocean Shift , Kim and Mauborgne share how to put these practical market-creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.
Learn and apply these tools and frameworks to execute successful blue ocean shifts using our fully interactive and guided platform Blue Ocean Studio™.
All analytic tools © Chan Kim & Renée Mauborgne. All rights reserved.