Blue Ocean Leadership
Question & Answer

Kim & Mauborgne
Answer Your Questions Here

Here W. Chan Kim and Renée Mauborgne, the authors of Blue Ocean Strategy & Blue Ocean Shift, answer some of the most common questions they receive on blue ocean leadership from around the world. We hope these will be of interest to you too!

A Liderança do Oceano Azul pode ser aplicada às pequenas organizações?

Kim & Mauborgne: Yes, definitely. Blue Ocean Leadership works equally for large, medium and small organizations. In fact, one of the strengths of blue ocean leadership is its scalability – […]

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O processo de Liderança do Oceano Azul exige uma profunda credibilidade e entrega para ser bem-sucedido?

Kim & Mauborgne: For any strategic or organizational transformation to be implemented effectively, a deep buy in is a must. Without an intellectual and emotional understanding of the logic for […]

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Como vocês avaliam o desempenho da Liderança do Oceano Azul?

Kim & Mauborgne: First, there is no one single or generic formula for evaluating leadership performance. Depending on the market reality an organization faces, different organizations will have different criteria […]

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A Liderança do Oceano Azul é realmente 'nova' em sua essência?

Kim & Mauborgne: First, traditional leadership development programs and theories normally look at the supply side and focus on who leaders need to be. Factors they examine include values, qualities […]

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Como vocês estabelecem os elos entre uma certa atividade e alto valor?

Kim & Mauborgne: First, through interviewing the heads of and subordinates of leaders at each management level, we can identify acts and activities that are critical to the specific market […]

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O que acontece quando os líderes não são capazes de ações esperadas?

Kim & Mauborgne: No change can happen without pain. Capabilities can be developed, but only when people feel there is a need to do so. The as-is leadership profiles help […]

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Como confiar que funcionários não engajados possam ajudar a traçar o futuro da empresa?

Kim & Mauborgne: There will always be some people who are disengaged with no intent to change. These are the people an organization may rightly be cautious to trust. That […]

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Como as atividades dos líderes estão ligadas aos seus mercados?

Kim & Mauborgne: By connecting to market realities, we mean that under blue ocean leadership the people who face market realities in an organization are asked for their direct input […]

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Que esforços e medidas são usados para sustentar a Liderança do Oceano Azul?

Kim & Mauborgne: First off yes, the factors on the x-axis of the to-be leadership canvas tend to remain relatively stable. These factors are determined during the four-step blue ocean […]

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As ferramentas de gerenciamento de mudança são as mesmas oferecidas no livro sobre a Estratégia do Oceano Azul?

Kim & Mauborgne: Yes, largely. In blue ocean strategy, tipping point leadership and fair process are two key frameworks that allow companies to build execution into strategy making and overcome […]

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Como conduzir as entrevistas de nível sênior com os funcionários?

Kim & Mauborgne: The senior managers talk directly with employees. Typically, the team in charge of conducting interviews at the three management levels of senior, middle and frontline is composed […]

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Quem cria perfis alternativos para um determinado nível?

Kim & Mauborgne: It is always done by a cross-functional group of senior managers chosen to lead the process. At the middle management level, they interview both the heads of […]

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