Ao contrário da maioria das pesquisas no campo da liderança, que se baseia muito na psicologia e nas ciências cognitivas, a Liderança do Oceano Azul, desenvolvida por Kim e Mauborgne, usa o campo da estratégia para informar a prática da liderança nos negócios.
Liderança do Oceano Azul
|Focus on the values, qualities and behavioral styles||Focus on acts and activities leaders need to undertake|
|Detached from market results people are expected to achieve||Leaders’ actions closely connected to market realities|
|Focus mostly on the executive and senior levels||Distribute leadership across three management levels|
|Extra time required for leadership practices||High impact leadership acts and activities at low cost|
|01||See your leadership reality.|
|03||Select to-be Leadership Profiles.|
|04||Institionalize new leadership pratices.|
A British Retail Group (BRG) applied Blue Ocean Leadership to redefine what effectiveness meant for frontline, midlevel and senior leaders.
Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualising blue ocean leadership in comparison to conventional leadership practices will help you with implementation.
Check out some of the most frequently asked questions on Blue Ocean Leadership