Learn

What are red and blue oceans?

What are red and blue oceans?

How can you shift your organization from red to blue oceans?

How can you shift your organization from red to blue oceans?

ONLINE COURSE

Blue Ocean Practical Introduction online course is your first step to shifting out of red ocean of bloody competition into the blue ocean of new market space

Saiba Mais

Blue Ocean Practical - applying blue ocean concepts and tools in practice

Conheça os Autores

W. Chan Kim &
Renée Mauborgne

Saiba Mais

Founders W. Chan Kim & Renée Mauborgne

Teach

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class

Impact

Find out how blue ocean thinking is transforming individuals, companies and nations all around the world

Organize

Start a blue ocean competition or join the existing ones

Wisdom

Share some classic blue ocean quotes

Blog

Read what’s new or
contribute your own story

Saiba Mais

Blue Ocean Blog
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